Swatch Via Francesco Soave, Lugano

Swatch, launched in 1983 by Nicolas G. Hayek, is a leading Swiss watch maker and one of the world' s most popular brands. A Swatch is more than a timepiece: it' s a ' talking piece' a state of mind and a medium for self-expression. For over three decades, Swatch has been revolutionizing watchmaking with fashionable designs, ground breaking innovations and a provocative spirit that resonates with the artist in all of us. Today Swatch continues to innovate and surprise with new models, collections and special editions. Right from the start, Swatch connected with art and artists, and Swatch watches remain a prominent canvas for artists from a broad range of disciplines.