Lake Air, RACINE

This product is really more than a brand. Some 7 years ago we (Leigh and I ) got involved with the fine folks from LakeAir. The company has been around for over 40 years! We started out by helping them design a better website. From websites we moved to better product photography. Before long we were learning the ins and outs of the air purifier business. Updating specifications sheets with new photos became our baby . We helped testing products to be sure they were still performing to specifications. We produced product and how to videos for the company. Next thing you know we were answering customer service calls. I personally handled the more difficult ones. I like listening to people’s problems. It is satisfying to make their problems mine and then find good answers for them.

Skip forward a few years and there were health issues in the ownership’s family. Leigh and I took on larger responsibilities. Poor health compounded by old age was slowly forcing a change in the managemen